Italian luxury brand Gucci takes a walk on the wild side with its spring-summer 2017 campaign. Captured in Rome, Italy, a cast featuring “a band of artists and colorful characters” hit the streets. Photographed by Glen Luchford, the models hang out with lions and tigers. The whimsical spring runway collection takes the spotlight with embellished gowns, casual t-shirts and tailored pantsuits.
In addition to the campaign images, Luchford also directed the following film. Set to the upbeat tunes of ‘Amore Disperato’ by Nada, the models enjoy a day frolicking through a fountain, hanging out with animals and eating burgers. Gucci creative director Alessandro Michele styled the shoot with art direction by Chris Simmonds.
Gucci Spring 2017 Campaign